Customer Service Management (CSM)
What is CSM and how can I benefit from using it?
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ServiceNow defines Customer Service Management (CSM) as the orchestration of tasks between customers, customer service, and other teams to quickly resolve issues and requests. DLA uses case management in CSM to synchronize the Customer Interaction Center (CIC) (L1), Customer Operations (L2) and Supplier Operations (L3) with the end state of improving the customer and end-user experience. .
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CSM enables Customer Facing Community to provide service and support for customers through communication channels such as web, email, and telephone. They will create cases and either resolve or route them to the appropriate resolution team.
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The primary goal of the CSM process is to resolve the customers’ issues / requests as quickly and accurately as possible, providing a positive customer experience
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The objectives of the CSM process are to:
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Ensure that standard methods and procedures are used for efficient and prompt case response, analysis, documentation, ongoing management, resolution, and reporting.
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Increase visibility and communication of cases to management and support staff
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Provide as much flexibility in allowing customers to interact with DLA through their choice of channels
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Provide management with the insight into the proper metrics to drive work force management, resource scheduling and case prioritization.
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Shorten case closure time by providing effective processes with the current technologies to provide effective and efficient collaboration.